At the University of Birmingham we recognise that your personal privacy is a serious and important issue and we support the principle of protecting privacy on the Internet within the context of current UK legislation.

This privacy policy explains how we treat your personal information. By using the Winterbourne website you consent to the collection and use of your personal information in accordance with this policy. Though the policy has been developed to take account of changes in Internet technology it is subject to change and any such changes will only be notified on this page.

The processing of personal data is regulated by the Data Protection Act 1998. Any requests by individuals for access to information held about them by the University should be made in writing to The Information Compliance Manager, Legal Services, The University of Birmingham, Edgbaston, Birmingham, B15 2TT, UK. The statutory fee (currently £10) is payable.

What information is collected?

In order to use the Winterbourne website, you are currently not required to register or provide any personal information about yourself. Any personal information collected from visitors to our website is on a purely voluntary basis, however by supplying the information you are consenting to the University keeping it for a reasonable period of time and using it for the purposes set out below.

On occasions we may ask you to provide some limited personal information about yourself to participate in services such as the Winterbourne email directory. This information may include your name, title, address, telephone number and email address. It may be stored electronically or manually by Winterbourne.

When you use the Winterbourne site we automatically issue your computer with a small piece of code (a ‘cookie’) that enables the web pages to be displayed correctly, and the information the cookie provides allows us to manage and improve the services on the website – this cookie does not however contain any personally identifying information.

When you view our web pages as with most other websites, our webservers build logs of activity which contain information about your location in the world and even your computer’s IP address. In addition on some pages small visible graphics are used to build and enhance this logging system.

What we do with the information

Any personal information that you provide to us will only be used for the purpose stated at the time we request it. We will not sell, license or trade your personal information to others. We do not provide your personal information to direct marketing companies or other such organisations.

Personal information provided by you, and any other information relating to you, will be held by Winterbourne and may be used for its own marketing purposes, or occasionally shared with other organisations in the prevention of fraud.

Using the logging data we analyse demographic and other statistical information about user behaviour to analyse the popularity and effectiveness of our site. In performing such analysis and in the course of our business we will only ever disclose such information in an aggregated form that is not capable of identifying an individual user.

What are cookies?

Cookies are text files containing small amounts of information, often including a unique identifier, which are downloaded to your device when you visit a website – if your browser preferences allow it. Cookies are then accessed by the originating website on each subsequent visit. Cookies are useful because they allow a website to recognise a user’s device.

How are cookies used on the Winterbourne website?

The cookies we use on the Winterbourne website are there to allow you to perform the services you require and to assist us in providing a better website for our users. We do not use cookies to store information that identifies you as an individual. Details on cookies used are provided below. We encourage you to accept the cookies we serve. However, if you wish to restrict or block the cookies which are set by our or any other website, you can do this through your browser settings. Please see ‘How to control and delete cookies’ for more information.

Google Analytics

We use Google Analytics cookies to hold information about your visit to our site. This helps us better identify the use and popularity of our services and how successfully the website is functioning. If you do not wish us to do this, you can opt out of the Analytics service by installing an add-on for your browser. This can be found at Alternatively you can delete/restrict the cookies as for any other cookie – see ‘How to control and delete cookies’ for more information.

Types of Cookies

Session Cookies

Session cookies are created temporarily when a user visits a website. Once the user leaves the site/closes the browser, the session cookie is deleted.

Persistent Cookies

A persistent cookie file remains on the user’s device and is re-activated when the user visits the website that created that particular cookie. These cookies expire after a certain period (set in the file), or can be removed manually.

Classification of Cookies

The cookies on this website have additionally been categorised based on the categories found in the International Chamber of Commerce (ICC) UK Cookie Guide.

Category Description
Strictly necessary cookies These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.
Performance cookies These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identify a visitor. All information these cookies collect is aggregated and therefore anonymous.
Functionality cookies These cookies allow the website to remember choices you make [such as your username, language or the region you are in] and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages you can customise. They may also be used to provide services you have asked for such as watching videos or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting/advertising cookies These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

Cookies used on the Winterbourne website

Google analytics

We use Google Analytics to understand how visitors interact with our website, such as how they found us, how long is spent viewing pages, and what time of day they visited us on. This allows us to improve the visitors’ experience on our websites and to track our marketing efforts. The purpose of each cookie is explained below:

Name Description Expiration
__utma This cookie is used to determine you as a unique visitor to our website and it is updated with each page view. It contains a unique ID that Google Analytics uses to help data validity. 2 years
__utmb This cookie is used to establish and continue a session on our website. Each time a new page is visited, it is updated to expire in 30 minutes (thus continuing your session). 30 minutes
__utmc This cookie is used in conjunction with __utmb to establish and continue a session. Should you choose to close your web browser, this cookie expires – ending your session on our website. End of user session
__utmv Should we choose to group distinct sets of people, we use this cookie to label visitors that allows us to examine the behaviour of each group in isolation. No personally identifiable information is stored. 2 years
__utmz This cookie allows us to track the type of referral that you used to reach our website and the performance it brings to our website. This includes search keyword, a specific marketing campaign and direct traffic. 6 months

All these are Category 2 cookies.

Note: The expiration length of each cookie is from the time it was last updated on.

For more information on the use of Google cookies visit

Facebook We allow visitors to our website to share content such as news articles via their Facebook account. When this is used Facebook assigns a cookie to the visitors’ web browser.
Note: The expiration length of each cookie is from the time it was last updated.
Pinterest We allow visitors to our website to share content such as news articles via their Pinterest account. When this is used Pinterest assigns a cookie to the visitors’ web browser.
Note: The expiration length of each cookie is from the time it was last updated.
cookieconsent_dismissed The cookieconsent_dismissed cookie is used to check if a visitor to our website has been shown the EU Cookie Popup. The cookieconsent_dismissed cookie is set to “yes” when the Cookie law info bar has been viewed and accepted.
These are Category 1 cookies.
Duration: 1 year
Hotjar To provide you with a better experience on our website we use a tool called Hotjar which tracks a users mouse movements and interactions across the site. To function properly, like most tracking tools, Hotjar stores first party cookies on your browser. This is needed to display the correct content to you and us.

For more information visit

How to control and delete cookies

You can manage cookie usage through your browser settings. The help function in your preferred browser should provide you with the correct information. Some browsers provide helpful cookie guides:

Alternatively, provides advice on how to do this, and further information on cookies and how to manage them.

In addition Google Analytics and AppNexus Platform provide their own opt-out options:

N.B. In the case of some mobile devices, it may be necessary to consult the device’s instruction manual to manage cookies effectively.

More information

Contact us

If you have any questions or comments about Winterbourne’s cookie policy, please contact us by emailing or by post at the address below:

Cookie Policy
University Web Services Team
IT Services
Elms Road
University of Birmingham
B15 2TT